In Italian, the name verrocchio stands for “vero occhio” – the “true eye“. This true eye shows the Institute’s mission: to increase people’s capacity for innovation through the harmony of clarity and structure with creativity, inspiration and artistically innovative freedom.
The Institute is named after Andrea del Verrocchio (*1435 – † 1488), one of the most influential artists in the transition period from early to high Renaissance. More than just an artist, he was one of the greatest and most inspiring teachers of the Renaissance.
For over two decades Andrea del Verrocchio ran what was probably the best art school and workshop of all time, producing talents such as Leonardo da Vinci, Botticelli, Lorenzo di Credi and Perugino.
At first glance, it is surprising that an artist who has achieved his greatest achievements as a sculptor has trained some of the greatest artists of the Renaissance. But one must remember that the greatest artists are rarely the best teachers. The passing on of knowledge and the creation of a creative atmosphere is a completely different talent from the artistic one.
Renaissance Florence was therefore a better model for educating innovators than Silicon Valley. The principles of the verrocchio Institute reflect the principles of that time and use the combination of the latest innovation methods for a radically different understanding of innovation.
In the style of Verrocchio, the Institute wants to find, train and produce the Leonardos, Botticellis and de Credis of our time that are so necessary today.
The Florence Innovation Project – FLIP for short – of the verrocchio Institute is an instrument for this. FLIP currently offers 619 methods and tools for more innovation. Through the FLIP community, the collection continues to grow and is constantly supplemented by new methods.
With FLIP you can quickly find the right methods for the next workshop, work more purposefully, finally give innovation a firm place in everyday business life, inspire customers and colleagues again and again.